Website Surveys

Website Feedback Tool

Ask for feedback in the right moment with targeted on-site surveys, pop-ups, and embed widgets that look great.
  1. Red bull
  2. Schindler
  3. Bayer
  4. Booksy
  5. KraftHeinz
  6. Danone

What is a website feedback tool?

A website feedback tool helps you collect visitor opinions directly on your site—without sending people to another page. Use an on-site feedback widget, website feedback popup, or embedded survey to capture how users feel about your product, checkout flow, or content while they are still engaged.

With Responsly, you can embed a survey on any page, run a website survey on exit intent, or show a slide-in after key actions. Pair on-site feedback with your online survey software and NPS survey software to measure loyalty and satisfaction in one workflow. Need question ideas? See our guide to best website survey questions.

Website feedback survey example on a product page
Website feedback popup and slide-in widget examples

Website feedback widget types

Choose the format that fits your page and moment in the journey:

  • Website feedback popup

    Capture attention with a timed or behavior-triggered pop-up survey—ideal for exit surveys and quick pulse checks.

  • Slide-in & corner widgets

    A low-friction on-site feedback widget that stays visible without blocking the whole page.

  • Embedded & on-page surveys

    Embed a survey in your layout for longer flows, help centers, or post-purchase pages.

  • Feedback forms

    Static forms on contact or support pages for detailed written feedback.

Target the right visitors

Not every visitor should see the same survey. Responsly lets you target website feedback by URL, traffic share, or behavior—so you ask checkout visitors about payment, and blog readers about content quality.

  • Show surveys on specific pages or URL patterns
  • Survey a chosen percentage of website traffic
  • Trigger on scroll, time on page, or exit intent
  • Connect responses to analytics and your CRM

Start getting website feedback in minutes—no coding required. Create and launch your first on-site survey with our survey platform.

Targeted website survey on checkout page

Website Feedback Tool FAQ

What is a website feedback tool?

A website feedback tool lets you collect visitor opinions directly on your site using embedded surveys, pop-ups, slide-ins, or on-page widgets. Instead of sending people elsewhere, you capture in-the-moment feedback about design, content, checkout, or support—then analyze responses alongside your NPS, CSAT, and other metrics in one place.

What is a website feedback survey?

A website feedback survey is used to collect feedback from website visitors about their experience and satisfaction with a website's design, functionality, content, and more. It helps you understand the needs and preferences of your visitors, identify areas for improvement, and make data-driven decisions to optimize the website for a better user experience. By analyzing survey responses, you can gather valuable insights into customer behavior, the customer journey, and user feedback, which can improve customer satisfaction, boost engagement, and increase conversions.

One of the key benefits of collecting website feedback with Responsly is that you can start gathering customer feedback about your webpage within minutes of starting your free account. Collect user feedback in pop-up surveys, feedback widgets, feedback forms, or on-page surveys. Customize survey questions to ask the right questions and collect feedback directly on the contact page and chosen web pages. Dive into the templates library and collect contextual visitor insights about your product or service.

How to collect user feedback on a website?

You can collect website feedback from users through various channels, including website feedback surveys, feedback widgets, pop-up surveys, on-page surveys, in-the-moment feedback, and more. Feedback can also be gathered from social media platforms, email, live chat, or by analyzing website analytics data. By offering multiple channels for feedback collection, you can ensure that feedback is collected from the target audience in the most convenient and effective way possible.

With Responsly, you can survey a chosen percentage of website traffic or ask specific visitors to share feedback. Ensure you can target website feedback widgets to collect valuable customer feedback and improve customer experience.

How to make the most out of collected website feedback data?

To make the most out of collected website feedback, you need to analyze it thoroughly to identify patterns and trends, gain valuable insights, and make data-driven decisions. Connect the website feedback tool with analysis software, such as Google Analytics or Smartlook, to analyze insights and understand the 'why' behind user behavior. By using the website feedback data to make informed decisions, you can improve net promoter score, increase engagement, and boost conversions.

How to ensure high response rates for website feedback surveys?

To ensure high response rates for website feedback surveys, keep the survey short and concise, offer an incentive for participation, use an engaging and visually appealing survey design, personalize the survey invitation, and place the survey strategically on the website. By optimizing the survey design and placement, you can increase the chances of getting high response rates, resulting in more accurate data collected by website feedback widgets.

What are the best practices for collecting website feedback?

To effectively collect website feedback, consider several best practices:
  • Choose the right feedback tools for the job, including website surveys, customization features, and analytics tools.
  • Ensure that feedback forms and surveys are clear and easy to complete, and do not require too much time or effort from the user.
  • Collect feedback in real-time, so issues can be identified and resolved quickly.
  • Ensure your website feedback tool can trigger custom notifications and send responses to your CRM to close the feedback loop faster.
By following these best practices, you can collect high-quality feedback and optimize the user experience quickly.

How to effectively analyze website surveys data?

Once you collect insights in the website feedback tool, analyze the data to gain insights and identify areas for improvement. Use visualization tools like charts and graphs to identify patterns and trends. Responsly automatically presents CSAT, NPS, and overall trends as charts. Connect analytics tools like Google Analytics, Smartlook, or FullStory to understand user behavior and relate feedback data to user actions. By using these tools, you can understand community feedback and plan further actions based on qualitative data and user insights.

How to use targeted surveys to gather website feedback from specific user segments?

Targeted surveys can be a powerful tool for gathering feedback from specific groups. Identify the groups you want to target, such as users who have recently made a purchase or visited a particular section of your website. Create surveys tailored to the needs and preferences of these groups. Use your website feedback tool to deploy targeted forms through pop-up windows, email invitations, and in-page surveys. Focus on key questions that provide the most helpful feedback, such as questions about the user's experience, satisfaction with products and services, or likelihood to recommend your business. By using targeted surveys, you can gather valuable insights and make data-driven decisions to improve your website, products, and services.
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  • CCPA compliant

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    All connections are protected by TLS 1.2 and AES with a 256-bit key. Enable 2-Factor Authentication for even better security.

  • SSO

    Sign up users with Single Sign-On (SSO) and manage their access to your team. Set permissions and resource access.

Responsly platform helps us to manage customer satisfaction and communication within our organization.

Alicja Zborowska, Administration Specialist

Red bull
Bayer

We automated the product experience management process.

KraftHeinz

Managing customer experience is made easy with Responsly.

Danone

Our suppliers are surveyed quickly and efficiently.

Feel the Responsly advantage over other products

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